Scarf History Series: Gucci Flora

Scarf History Series: Gucci Flora


Title: Flora

Artist: Vittorio Accornero 

Year of Issue: 1966

2026 marks 60 years since Gucci first introduced Flora, one of their most iconic and enduring prints. The design came about after Grace Kelly visited Gucci's Milan boutique. Rodolfo Gucci, son of founder Guccio Gucci, wanted to send her home with a gift, so he commissioned illustrator Vittorio Accornero, Gucci's textile designer through the 1960s and into the '80s, to design a silk scarf in her honor. Accornero drew inspiration from Botticelli's Primavera, and the result was Flora: a hand-painted design weaving together endless varieties of flowers, plants, and insects across dozens of colors.

Flora never lost popularity throughout its legacy, but a newfound appreciation for it has made it more sought after than ever before. In recent years, it’s been resurfacing across Gucci's collections with new backgrounds, borders, and colorways layered over the classic Gucci Supreme print, all while keeping the same original flowers front and center.

At Respoke, we’ve always loved working with Flora. It's one of our most requested scarves, and every piece feels a little different, with beautiful blooms and vibrant colors that create one of a kind pieces. With Flora back in the spotlight, we've been pulling original vintage Floras from our personal archive and giving them a reinvention of our own, even ahead of Gucci's newly reimagined versions hitting stores.

You'll find Flora popping up across a range of our styles, both in store and online. Keep an eye out, since our Flora sourcing is limited in quantity and pieces don't stick around for long.

Shop the Flora Collection online: https://respoke.com/


 

Sources: "Gucci 101: The Flora Motif," The Vault by Rebag, "How Grace Kelly Was Behind One of Gucci's Most Memorable Prints," AnOther, "The Gucci Artist You've Never Heard Of," SHOWstudio